Sector: Hospitality
Service: SEO
Site: http://evolution-consultants.co.uk
The Brief
Evolution Consultants was founded by Robert Kennedy, a veteran of the hospitality industry having built his career as a senior director of the Intercontinental Hotels Group.
Robert had just launched his site and wanted to ensure that his business would capture the searches for his services by hotels in the hospitality sector including “pre opening support” and other business generating searches.
What we did
We conducted keyword research using the copy on his website and used the insights to propose new tags for his titles. The site was further improved to ensure fast page loading times, the blog content was accessible and that Robert’s name would be tagged as the author.
With the solutions proposed, we worked with Robert’s website developer to ensure the implementation for low cost and worked as intended.
Results
+700% increase in non brand SEO traffic including searches on hotel asset management
+38 increase in average ranking positions
What the client says
I worked with Andreas on another project and asked Andreas to have a look at my new website to ensure that technically, from the way search engines look at content and also from a social media aspect, the web designers covered all the areas.
I didn’t want a site that generates volumes of traffic seeing my site is quite bespoke to the hospitality industry and I don’t want time wasting leads. Having said that, I wanted to make sure that if people were searching for my type of services could find me.
Andreas suggested some changes to the site and worked with the web designers to make sure that the changes were done correctly. I’m very happy with the results that have been achieved and would thoroughly recommend Andreas and his specialism in SEO optimisation.
Mr Robert Kennedy
Managing Director