Knowledge

Here we present a compendium of knowledge in the form of articles and blogs by Artios, case histories covering completed tasks for existing clients and interesting knowledge from other sources which we have discovered on our journey through the Internet.

Headings (H1) SEO Best Practices and Generation Guide

by Andreas Voniatis

HTML Heading (also known as Header and officially heading element) tags, as their name suggests, are used to differentiate the headings and sub-headings of a page from the rest of…

Meta Description SEO Best Practices and Generation Guide

by Andreas Voniatis

Meta descriptions are the visible piece of text below the page titles in search results. Unlike page titles, they are not used as a ranking signal. Copy in meta descriptions…

SEO Title Tag Best Practices and Generation Guide

by Andreas Voniatis

What are Title Tags for SEO? Page titles are a ranking signal and used by search engines to semantically identify content on a webpage. In the source code they are…

event image ad for search intent: the rise of paid search automation

Search intent: the rise of Paid Search automation

by Andreas Voniatis

  See our panel which was held on 20th May, with both client and agency side experts in Paid Search optimisation, to debate their most effective tactics for maximising AdSpend…

search results for iberico

Paid Search Guide to Search Intent

by Andreas Voniatis

This guide will go through the following: What is Search Intent How Search Intent affects Paid Search Signals of Search Intent Methods for aligning search intent (search query modifiers, TF-IDF,…

Matching keywords to the correct search intent in Paid Search

by Andreas Voniatis

Keywords – Landing Page – Max Bid Price These are the well known pillars of the quality score. And while best practice Google Ads accounts are structured for 1 keyword…

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