– Seeing the Organic Opportunities by search intent
– Optimising your site structure and content based on search intent to better satisfy your users search query.
– Modelling SERPs to zero in and help optimise the factors that matter.
– Create better, more reliable hypotheses that are likely to deliver performance for Split AB tests.
– Demand Generation
Customers are searching online for your help. But if your business is only showing up 50% of the time, how can you get them to your business?
Customers have pain points and want answers with content that solves them. They want options and to see how your brand will help.
That’s where we come in.
Paid search is expensive. Especially when it comes to bids, as Google deliberately hides search volumes of the long tail. So how do you know where the true valuable search phrases are?
We can help reduce dependence on Paid Search, which only handles the final part of the user’s search journey and is tracked on a last clicked basis.
So why be over reliant on Paid, when it takes all the credit that SEO and other channels deliver.
Paid should complement, rather than substitute organic in getting users to make contact. It’s a tactical approach to reach customers that are already in the market for what you do.
But what about the ones that aren’t?
To be there for your customers throughout their search and reduce your dependence on paid, you need to be visible. But to be visible, you need content.
But for content it needs to be discoverable. It needs to address the user pain points. It needs to propose solutions when they search for it.